Most companies could run more efficiently, but something is holding them back. When going about your daily activities, ask yourself, “Does this task provide value to the company? If so, what is that value?” If you can’t identify the value, maybe you should focus your efforts on something else.
Have a clear sense of why your customers are your customers. Is it your product, your pricing, or your personality? Tangibles like product or pricing could be fleeting. A competitor could come up with something better. But if you cultivate customers based on who you are personally, their loyalty will be longer lasting.