Rule #82 - You Are Your Most Important Product

Have a clear sense of why your customers are your customers. Is it your product, your pricing, or your personality? Tangibles like product or pricing could be fleeting. A competitor could come up with something better. But if you cultivate customers based on who you are personally, their loyalty will be longer lasting.

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Rule #81 - Entrepreneurial Inspiration

What motivated you to start your business or work for the company you do? Truly successful entrepreneurs aren’t in it just for the money. Instead, they are passionate about making a difference with the organization in various ways, such as engaging employees in community service activities or providing transitioning veterans with their first civilian job.

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Rule #80 - Leadership is Sacrifice

Many ambitious individuals strive to work their way up the ladder in order to become a leader for the money, power, and a prestigious position. What they fail to realize at first is the substantial sacrifice that is involved. An increase in leadership results in a corresponding growth in responsibilities, limitations, and accountability. A lack of time to enjoy your hobbies or many aspects of your personal life, high stress levels, moving across the country, or the cost for necessary schooling and training are only the tip of the iceberg when it comes to the sacrifices leaders make daily. Leadership is sacrifice, but when the role is a perfect fit, the benefits far outweigh the costs.

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Rule #79 - Motivating Employees to Bite More

If you want to maximize the full potential of your employees, they must be motivated to take on bigger projects, even if it means encouraging them to bite more than they think they can chew. This will not only benefit your business, but it will also aid ambitious employees who are eager to further their careers.

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Rule #78 - Learning to Lose

Have you ever had to overcome a disappointment? Like losing a bid? What were your takeaways or lessons learned to ensure that those same factors were not repeated in future efforts? What where your tools used to overcome obstacles? It’s not just about learning from your mistakes, but being willing to lose graciously, without complaining. If you make a good impression with the client, maybe the next time a contract comes around, they’ll think of your first.

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Rule #77 - Training as an Investment

Hiring an employee is a form of an investment. Whether they’re part time or full time, you’re betting that they will generate revenue for your business, and therefore be worth more than what you’re paying them. But what are you doing to build up your investment?

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Rule #76 - Leadership Accountability

Being the boss is tough. Everyone is looking to you for the final decision, everyone needs your approval, and sometimes it’s hard to know if you’re doing things right or not. But how do you know? Who keeps you accountable?

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Rule #74 - Looking to Team

In the world of contracting, opportunities arise that may not exactly fall within your capabilities. Once that happens, you will more than likely consider teaming with another company that might have the qualifications to help you win.

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Rule #73 - It’s Not Who You Know

We’ve all heard the old adage: “it’s not what you know, it’s who you know.”

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Rule #72 - Establish a Process

Being a CEO is hard. Sometimes it feels as if every day there are a million things that need your attention. However, you don’t have time to deal with the minutiae of the day-to-day. So what can you do?

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