Rule #93 - Occupy Your Brand

A brand is more than a slick logo or snappy tagline. It's the sum total of how someone perceives your organization. In short, it's your reputation. A brand is influenced by customers, employees, news articles, social media, your CEO and the receptionist in the front lobby. Everything your company does either enhances or diminishes your brand. Ensure everyone understands your brand and how to communicate it.

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Rule #92 - Who’s Your Decision Maker?

Never allow a person to tell you no who doesn't have the power to say yes. Who in your organization has the power to say “Yes”? It’s the best way to identify the true decision maker. Almost anyone in an organization can say “No,” but the person with real power can say yes.

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Rule #91 - The Power of Goals

If your employees haven’t established work goals, what are they working towards? Employees who have set work goals are not only more motivated at their jobs, but they are also more engaged as they have a clear direction as to how they fit into the bigger picture of your organization.

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Rule #90 - Encourage the Heart

True leaders know how to help their people accomplish extraordinary things by offering encouragement and celebrating success. By leading with the heart, they make people want to get behind the company's mission and goals and strive to exceed expectations.

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Rule #89 - No Place for Strangers

When it comes down to doing business, whether in the federal or commercial arena, people do business with people they know, like, and trust. Although your company may have superior capabilities and a talented team, if the client does not know who you are, nine times out of ten they’ll choose your competitor. It all comes down to networking and building relationships with your target market. Do this and your company will flourish.

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Rule #88 - Purging Procrastination

Everyone’s done it. You have a deadline, but you’re not quite motivated to complete it just yet, so you don’t. Unfortunately, procrastination has a drastic effects on the workplace, so it’s best to work hard to prevent it. Thankfully, there are several solid solutions. Hold your employees accountable. If you clearly communicate what needs to get done and the urgency of the matter, your employees will work more efficiently to complete it. You can also reward performance. If your employees are continually working diligently and ahead of schedule, don’t let that go unnoticed. Procrastination wastes precious time that you only have so much of, so purge it while you’re ahead.

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Rule #86 - Just When You Thought You Were Giving 100%

We are all capable of so much more than we think we are. The Navy Seals have a 40% rule that says when your mind is telling you you’re done, you’re only about 40% done. We all under-estimate what we have inside us. So next time you’re working on a difficult project and feel yourself becoming disheartened, remember that you’re only at 40% of capacity and you still have 60% in reserve!

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Rule #85 - Power Trip

There’s an increasing amount of CEOs and notable leaders who rise to the top and come crashing down due to scandals. As a leader, there comes an insurmountable pressure to continue to achieve. However, it’s crucial that you take a step back and remember the values that got you where you are in the first place and hold on tight to those principals. Don’t lose sight of those values for fleeting fixations like increased revenue and market share. Remain true to your vision and goals, and you will be able to rise to the top without losing the values that got you there.

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Rule #84 - Three Words to Grow Your Company

It only takes three words to build a successful company: Aspiration, Inspiration and Perspiration. First you need a vision (aspiration) so others can follow, next you need to inspire them, and finally you need to work hard (Perspiration). It may not always be easy, but it will be well worth it when your company starts to grow.

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Rule #83 - Reason to Believe

Building employee loyalty means hiring people who believe what you believe. If you’re hiring talented people but they don’t share your beliefs and values, it ultimately won’t work out. So take the time in the beginning to hire the right people, and you won’t regret it.

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