When building brand equity, consider these four factors: brand name awareness, brand associations, perceived brand quality, and brand loyalty. Boost the marketing and financial value of your company by increasing your brand’s strength in the marketplace. Focus first on augmenting your brand’s perceived value. This will build loyalty, reduce your brand’s vulnerability to competitors’ actions, support a premium price for your services, and ease the introduction of new brand extensions. A well-managed brand is an invaluable asset!