Rule #98 - Know Your Customer

This is a time honored chestnut, but remains as true as ever. How many businesses fail to understand what their customers’ lives are really like? What are their pain points? What keeps them awake at night? Answer these questions and you’ll discover what customers are really looking for in your product or service.

How well do you know your customers?

Tags: client relations, marketing, Rules to Live By, Staci Redmon, Redmon's Rules