Rule #93 - Occupy Your Brand

A brand is more than a slick logo or snappy tagline. It's the sum total of how someone perceives your organization. In short, it's your reputation. A brand is influenced by customers, employees, news articles, social media, your CEO and the receptionist in the front lobby. Everything your company does either enhances or diminishes your brand. Ensure everyone understands your brand and how to communicate it.

How do you occupy your brand?


Tags: Branding, Staci Redmon, Redmon's Rules