Rule #82 - You Are Your Most Important Product

Have a clear sense of why your customers are your customers. Is it your product, your pricing, or your personality? Tangibles like product or pricing could be fleeting. A competitor could come up with something better. But if you cultivate customers based on who you are personally, their loyalty will be longer lasting.

How do you institute your personal values in your brand?

Tags: Branding, Staci Redmon, Redmon's Rules, Value