Discovering opportunities for your company can present many challenges with finding those that are the right fit and selecting opportunities that align into your strategic business development plan. Knowing how to focus your efforts is essential in developing an effective pipeline. Are you successfully planning your pipeline with goals or opportunities that will be delivered throughout the year? Are you conducting meaningful research on the opportunity? Have the opportunities been properly vetted?
Bottom line, you should be focused in the agencies you’re targeting. Defining which agencies you’re pursuing is key, and it all starts with having a solid pipeline, otherwise you’re just chasing the dream of success.