Rule #61 - Maintaining your Business Reputation
It’s often said that you can know what a person will be like based upon their closest companions. The same holds true for a business. Who you regularly conduct business with can greatly impact your business reputation. Even if your business partners have never been involved in a major scandal, partnering with a company with leadership who are rumored as being dishonest could greatly damage your business’ image and cause widespread distrust for your company. Instead, stick with business partners who pride themselves in upholding a high ethical code. Be sure to closely monitor your partner’s past performance before working with them as you are always liable for your partner’s actions. Seek out companies who properly align with your code of ethics and your overall business reputation will be greatly benefited.
How have your business partners impacted your business reputation?