When it comes to hiring, there are a plethora of highly qualified candidates who apply with degrees from top-notch colleges and have all the paper certification they need to be considered a highly successful candidate. However, a candidate with no impressive credentials and a lack of college education may truly be the more successful candidate at your company. It all comes down to the amount of creativity the applicant possesses. A highly qualified candidate may only have incredible book knowledge, whereas the less certified candidate may be “street smart” and full of brilliant ideas that could be extremely beneficial for your business. Don’t discriminate a candidate based solely on credentials, instead look for a candidate with genuine creativity.
Have you chosen your hires based on credentials or creativity?