Redmon’s Rules: providing weekly rules and tips on leadership, management, business growth and strategy.
7th Rule: Importance of Differentiating Your USPs
Your Unique Selling Proposition (USP) is the gateway to acquiring market share and potential financial success. Identify competitors and their products; then leverage your key differentiators to boost your position to become the market leader in your respective industry.
Join the Conversation! Have you studied the psychology of product differentiation? What does your business do differently?