Redmon's Rules - Rule #24: Business is a Science

Redmon’s Rules: providing weekly rules and tips on leadership, management, business growth and strategy.

The 24th Rule: Business is a Science

Often times we review business as a simple or complex transaction of products/services offered in exchange for cash, but we know this isn’t as easy as it sounds. To make transactions a smooth process, tap into the psychology of buyers. According to Harvard Business Review, science proves that buyers remember 3 factors about an experience: they recall the highs and lows, whether it was painful or pleasurable and the end result. Run your business with these factors in mind, remembering that word of mouth is one of the most credible forms of advertisement.

Check out this article for more details https://hbr.org/2001/06/want-to-perfect-your-companys-service-use-behavioral-science

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