Redmon's Rules - Rule #22: Don’t Neglect Brand Perception

Redmon’s Rules: providing weekly rules and tips on leadership, management, business growth and strategy.

22nd Rule: Don’t Neglect Brand Perception

A satisfied client who echoes the brilliance of your business supersedes any advertising you can do for your company. Therefore, listen, pay attention, take note of market data and reflect on your brand perception. Focus on building a brand that acknowledges your client’s needs and alleviates their pain points. Embody what you believe and let your brand be the voice of your company.

Is your brand the voice of your company?

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