SAMS Blog

Redmon's Rule #131 - Perception is Key to Communication

Alleviate mixed messages by combating two common challenges, selective perception and closure.

Selective perception occurs when individuals readily accept information that mirrors their values, beliefs, and expectations – and ignore the rest. Inefficient communication and selective perception can lead to gaps in knowledge. Individuals then seek to fill these gaps using a process known as closure. In other words, they make an assumption.

Improve communication in your organization. Encourage individuals to identify bias, use critical thinking, and gain an accurate perception.

Tags: Communication, Leadership, Perception, Redmon's Rules