Workplace diversity matters. Data has proven that inclusion promotes an innovative, more intelligent, and dedicated staff, which leads to increased performance and revenue. As a leader, how do you get there?
Successful businesses are well rewarded for their ability to meet stakeholder demands, and the most invested proponent of any business is its community. Business engagement - through educational programs, participation on advisory boards, philanthropy, or otherwise - provides a two-fold reward.It promotes long-term economic stability and growth in the local area, and the future availability of resources your business needs to succeed.
If attitudes are contagious, make sure you’re spreading the right one. Executives are reminded to lead by example, and always with a positive attitude. But how is positivity emanated? Practice a new paradigm by starting with “yes!” An attitude is an outlook, but “yes” is a declaration. When you start with “yes,” every challenge has a solution, every obstacle can be overcome, and every expectation met.
Contract Highlights SAMS’ Commitment to Serve the Commercial Marketplace
Leading in this transformative time requires the ability to recognize the need for change before circumstances necessitate it. When planning for change, think long-term. Doing so allows you and your team to mitigate challenges before they occur. It’s human nature to resist change. Make facing the unfamiliar enlightening, not frightening, by removing emergent tasks.
It’s easy to focus on wins, but what about the process of achieving them? Let your team members know that a commitment to optimizing solutions matters. Fixed-mindsets view abilities as finite. Growth-mindsets understand that abilities can be developed. Foster a growth-mindset in your organization by rewarding perseverance, valuing potential, and encouraging innovative thinking.
When building brand equity, consider these four factors: brand name awareness, brand associations, perceived brand quality, and brand loyalty. Boost the marketing and financial value of your company by increasing your brand’s strength in the marketplace. Focus first on augmenting your brand’s perceived value. This will build loyalty, reduce your brand’s vulnerability to competitors’ actions, support a premium price for your services, and ease the introduction of new brand extensions. A well-managed brand is an invaluable asset!
Engaged employees need more than a paycheck to feel part of the team. They want to know where they are going and why. When you can give them a purpose, it helps them envision a future with your company.
As a manager, it’s imperative that you step back occasionally and just listen. By listening to your team members, you can discover small issues plaguing team members that can easily be alleviated before they balloon, and you can also learn about new ideas and strategies that your employees have that may make a substantial difference for your organization once implemented. Additionally, when you listen to both employees and customers, it establishes a strong sense of trust and loyalty that can lead to both employee and client retention.
Employee morale can have a detrimental effect on the success of your company. It’s not every day that you win a multi-million dollar contract or close a deal with a new client you’ve been targeting for years. For this reason, it’s important to celebrate the small wins within your company to keep your team engaged and highly motivated. Start with publicly recognizing the employee whose commitment to go above and beyond expectations resulted high praise from a key client. Or celebrate a minor contract win that may one day lead to bigger contract with the same client.